Juul Labs is preparing to be asked by the US Food and Drug Administration to remove its e-cigarettes from US shops.

According to a Wall Street Journal article, a choice might be made public as soon as this Wednesday.

The FDA has investigated the company for two years because its products promote public health.

The judge will assess if they assist smokers quit and if that aids new users, many of whom are minors.

In 2017, the FDA targeted Juul's fruit-flavored e-cigarette cartridges. FDA worried brand's product targeted minors and promoted teen vaping.

The FDA banned fruity and sweet flavours of e-cigarettes to dissuade youngsters from vaping.

British American Tobacco, Reynolds American, and NJOY Holdings sold their products. Same for Juul.

The CDC warns that e-cigarette use can impair brain development, especially in young adults.

E-cigarettes are safer than regular cigarettes, yet they can contain cancer-causing heavy metals and chemicals.

Altra, which owns 35% of Juul, saw its shares drop 8% after the WSJ report.

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